Many products have now practically reached the peaks of their technological advancement, and competition via functional differentiation has consequently become complex. Consumers are now starting to appreciate the emotional aspects of a product's design. We are experiencing new emotionally driven sensitivities which call for a novel paradigm for conceiving products for the multidimensional consumer.
The design brief strove to create an object which could trigger the target users' positive feelings or moods for the product. Not only should the product be psychologically satisfying, customers should desire to acquire it also because it connects sensibly with their day-to-day living. One must be able to experience the interplay between emotional factors and other aspects of product design.
Dr Mariano Ramirez Jr
